Practical standards and advice for creators working on Bondi—what we expect, and what tends to get concepts selected.
Last updated: 1 July 2026
Lead with your strongest three to five pieces rather than everything you have made. Say what you did on each project, in what role, and for whom.
Tag the categories and formats you genuinely deliver. Accurate tagging puts you in front of the right briefs and keeps your shortlist rate high.
Answer the objective, not the format. If the brief says the goal is comprehension, a beautiful film that explains nothing will not be selected.
Respect stated exclusions, deliverable counts, timelines and budget ranges. A concept that ignores constraints signals that delivery will too.
Include a one-line premise, a short explanation of why it fits the brand, and references or sketches that show the intended treatment.
Be specific about what you would deliver and how long it would take. Vague submissions lose to concrete ones.
Only submit work you have the right to submit. Disclose third-party assets and any use of AI-assisted tooling.
Reply within two business days during an active collaboration. If something slips, say so early—brands can almost always accommodate a known delay, rarely a surprise one.
Keep discussion inside the campaign so decisions, feedback and approvals stay recorded.
Agree the number of revision rounds before you begin. Treat feedback as information about the objective rather than a verdict on your taste.
If a request goes beyond the agreed scope, say so politely and propose an adjusted timeline or fee rather than absorbing it silently.
Confirm deliverables, milestones and fees in the campaign before starting work. Payment is released against approved deliverables.
Keep your payout and tax details current. You are responsible for your own tax obligations.
You own your concept unless rights are licensed or transferred under an agreed collaboration. Be clear about what a brand is buying: usage, territory and duration.
You may show delivered work in your portfolio once it is public, unless you agreed otherwise.
Plagiarism, misrepresenting past work, missing agreed deadlines repeatedly, moving agreed work off-platform to avoid protections, or abusive communication.
